[69] Sophie Punchard
cargocollective.com/sophiepunchard

My interest of user experience and service design has allowed me to focus on the needs of the user. This hypothesis has allowed me to work in a range of medias, through stages of user research and testing followed by prototyping and reworking to improve people’s experience through design. The users experience is what makes the design successful and gives it a purpose, if the process and information isn’t properly communicated then the design isn’t working.